In order to find the very best digital marketing agency,first,we need to understand “what is digital marketing”,”will digital marketing benefit your company” and address the question “how do I get more leads for my company?” – which must be the function of any marketing.
What is a Digital Marketing Agency?The dictionary meaning of Digital marketing is the marketing of services or products using digital technologies,primarily on the internet,but also including smart phones,display marketing,and any other digital medium. So simple to summarise in one sentence,yet it can be a complex process to solve and to ensure that all of your digital marketing is collaborating,not as silo activities. This is where the know-how and experience of the very best digital marketing companies can be hugely advantageous.
Standard marketing,newspapers and paper directories,such as Yellow Pages,are progressively less effective for organisations. Whilst a few years ago people would go to a computer to search for a product and services,nowadays people are linked to the internet throughout the day,every day and “live online”. Looking for details,a product and services is as fast and simple as searching on a laptop computer or computer at work or picking up their mobile telephone or tablet. Digital marketing concentrates on getting your details,services and products in front of people when they are looking online. The very best digital companies understand the purchasing process of your services and products and ensure that your details is prominent to the prospective client at the suitable time. In the digital marketing world,the numerous stages of the purchasing process i.e. research study,consideration and purchase are called “micro-moments” and the best digital marketing company will provide the relevant details,service or product at the targeted time in the purchasing process.
Whilst some digital marketing companies will also create and handle standard marketing or company marketing,such as paper marketing,specialist digital marketing companies will focus on online marketing rather than “marketing business” who frequently focus on TV,radio and print marketing.
Regardless if your company is business-to-business (B2B) or business-to-consumer (B2C),digital marketing can be a quickly,frequently immediate,and dependable way of getting leads into your company and driving up income. The absolute best digital marketing companies will handle all of the digital marketing based on return on investment (ROI) guaranteeing the leads generated are at an expense that makes company sense and increases profit levels. Digital marketing will benefit your company and addresses the question “how do I get more leads for my company”?
Digital marketing,sometimes described as website marketing,can be broken down into a variety of important features and services:
SEO ServicesOnline search engine optimisation,a lot of frequently abbreviated to “SEO”,is the process of getting your website found on online search engine like Google when people make a search relevant to your company,services or products.
Regardless if your website is e-Commerce or offering services it will drive leads and sales into your company if it is found for the search terms people use (frequently described as “keywords”) to search for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and details you desire Google to check out for a webpage or website and understanding where to place that details so online search engine can find it. An excellent SEO business will have a tested track record of ranking websites high in the search results.
SEO works best when the tested techniques of acquiring rankings are used in conjunction with most current patterns that are driving traffic. An example of this is the “near me” phenomenon,which has seen a 150% growth in the last 12 months,where mobile phone users are including “near me” to their search inquiry i.e. “SEO Company near me”. These clients are wanting to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service,it is most effective when integrated with PPC,social networks and track record marketing. SEO is also the foundation of effective PPC,social networks and track record management projects.
Pay Per ClickPay Per Click (PPC) frequently described as “Google Advertising” or “online marketing” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research study” stage of making a purchase or targeted at the “purchasing keywords” when prospective clients are wanting to buy.
Although your advert,depending on your budget,can be revealed whenever a search is made,you only pay when a web user clicks your advert and is taken to your website or calls you direct from the search results page significance you only pay when you get a click from a prospective client thus the name for this form of marketing of Pay Per Click (frequently abbreviated to PPC).
How much you spend for each click is identified by a few aspects. The “expense per click” (abbreviated to CPC) is identified by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the prospective client land on. These aspects contribute to your total “quality score”. The higher your quality score,the less you pay per click and less you pay per lead into your company.
In the UK,Google has the vast bulk of search traffic and most of your budget must be put their,however,you will not want to miss out on the smaller,yet still significant potential for clients from online search engine like Microsoft’s Bing platform,and a small part of the budget must be allocated to other online search engine. Also,the absolute best PPC management business will also discuss spreading your PPC budget over a variety of projects focused on different parts of the client journey. A small part of the budget must be allocated to the research study phase of the purchasing process when people are using broad search terms to find details,a small part of the budget when people are searching for yours,your competitors or market leaders business name. Most of the budget when prospective clients are using search terms straight related to making a purchase and last but not least,a small part of the budget to re-market (reveal your marketing to people who have revealed an interest in your services or products by visiting your website) to capture and increase conversions from the clients formerly advertised too.
The very best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the business has a tested track record in providing top quality projects,which produce great competitive/low CPC’s and deliver high and favorable ROI’s. The absolute best PPC agency will have a robust PPC management process in location to rapidly respond and capitalise on changes in the PPC projects of your competitors.
Unlike SEO,that can take a while to be fully effective,Pay Per Click is immediate in the reality that as quickly as your projects are live they can be creating leads for your company.
Pay Per Click is extremely effective when carried out in unison with SEO. A well-optimised website will enhance the quality score of your Google advertising campaigns leading to a lowered “expense per click” suggesting you get more leads for your budget.
Social Media MarketingSocial Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and routine users in the UK and the number is prepared for to increase to over 42 MILLION by 2020. Regardless if your company sells to customers or other organisations,your prospective clients are on Facebook and using it frequently.
Facebook is excellent at raising awareness throughout the clients “research study” phase,reminding them of your services or products throughout the “consideration” phase and putting your specific items in front of prospective clients at the “purchasing” phase. With such a large audience and the flexibility to target clients throughout the purchasing process,Facebook can be a good avenue to produce leads and sales and to deliver a great return on investment.
An excellent digital marketing agency will have a tested track record in providing extremely effective Facebook advertising campaigns. The absolute best digital marketing companies will be able to show the conversion rate and expense per lead of your social networks marketing.
Again,social networks marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works a lot better when integrated with SEO and/or PPC. When a prospective client check outs your website their computer is marked as having actually visited. This then enables you to target the user of that computer,who has revealed an interest in your services or products.
Credibility ManagementWhen thinking about making a purchase,a prospective client will scour the internet to find feedback and examines from previous clients. Your online marketing and sales can live or pass away by the evaluations for your company,services or products. Making sure that favorable evaluations are simple to find which any negative feedback is handled well,can be a big benefit to your conversion rate.
Digital marketing business call this “track record management” or “online track record management” however,in reality,it is developing systems to produce client evaluations and client feedback taking place favorable client complete satisfaction is recorded and simple to find for prospective clients.
Numerous organisations are concerned with enabling the general public the capability to freely provide feedback. You can not please all of the people all of the time,and business stress that a bad review will have a negative influence on their company. Firstly,if somebody is identified to leave a bad review for your company they will find a platform to do so and there are 1000’s of platforms to select from. It is much better to have control of where clients are motivated to leave a review. Second of all,a poor or bad review,if handled well,can be a positive for your company. Engaging with a bad review highlights that you care about feedback and subsequently,you care about your clients. One well handled bad review can be as good for your company ten great evaluations.
An excellent digital marketing business will use one of the handful of acknowledged review platform and provide the tools and methods of enabling you to capture,handle and respond to client evaluations.